The Moov – Neighborhood Research

MOOV is a community-driven app that helps you research neighborhoods and learn about complaints, subway lines, average rent, and parks in your area. Discover new neighborhoods! No more regrets after moving anymore!

  • Role UX Researcher, Design Strategy, UX/UI Designer
  • Timeline 8 Weeks
  • Type Academic FEB-APR 2023

MOOV is a community-driven app that helps you research neighborhoods and learn about complaints, subway lines, average rent, and parks in your area. Discover new neighborhoods! No more regrets after moving anymore!

From February – April 2023, I successfully completed an intensive full-time UX Design Bootcamp with BrainStation and earned a Diploma in UX Design. Throughout the program, I gained hands-on experience in various aspects of UX design, including ideation, user research, prototyping, and interface design.

One of the highlights of the Bootcamp was the 8-week capstone project, where I had the opportunity to put my newly acquired skills into practice by creating a practical and compelling digital experience. The project involved an end-to-end UX design process, which included researching user needs, developing personas, creating user flows, wireframing, and prototyping a mobile app interface.

EMPATHIZE

  • Secondary Research
  • Primary Research
  • Problem Space

DEFINE

  • Personas
  • Experience Map
  • Opportunity Selection

IDEATE

  • User Stories
  • Task Flow

PROTOTYPE

  • Exploration Sketches
  • Low-Fi Wireframes
  • Mid-Fi Wireframes

TEST

  • Usability Testing
  • Incorporating Feedback
  • Hi-Fi Wireframes

REFINE

  • Branding/Visual Identity
  • Hi-Fi Prototype

DISCOVERY OF PROBLEM SPACE

Make sure you Moov to the new neighborhood

Every year 975,000 locals move to other neighborhoods in New York City.

Also, on average, 263,000 people move from other cities to NYC each year. More than a quarter of the people who moved regretted the neighborhood immediately after moving.

SECONDARY RESEARCH

Digging deeper into the problem

One in four people who regretted their move felt it immediately(25%), and most people who move are between 19-29 years old.

After moving to a new neighborhood in New York City, some common reasons for regretting the decision include:

  • Lack of community: New York City is a big place, and it can be challenging to feel a sense of community in some neighborhoods. If you move to a neighborhood where you don’t know anyone and have trouble meeting new people, you may regret the decision.
  • High cost of living: New York City is one of the most expensive cities in the world, and some neighborhoods are more costly than others. If you find that your new neighborhood is stretching your budget too thin, you may regret the decision to move there.
  • Commute time: New York City’s public transportation system is extensive, but some neighborhoods are more accessible than others. If you find that your commute is taking longer than expected, you may regret moving to a neighborhood that is not well-connected.
  • Safety concerns: While New York City is generally a safe place, some neighborhoods have higher crime rates than others. If you feel unsafe in your new neighborhood or have experienced crime, you may regret the decision to move there.

DESIGN CHALLENGE (HMW)

How might we increase a moving person’s awareness about the neighborhood and make them confident about being safe in NYC, so that they will not regret where they move?

Persona

A fictional user representation to guide UX design

After the interviews I made, I created a character with the results from the interviews to distinguish the pain points and motivations of the person I was addressing.

User Stories & Task Flow

Designing for the user, one step at a time

I created user stories in different epics and separated them into categories and continued by choosing the epic category that provided the best solution to my hmw question.

After choosing the category that will provide the best solution in epic, I turned it into a task and specified the steps in the task with the task flow at the solution stage.

Prototype

Low-Fi Wireframes

After conducting research and prioritizing tasks, creating a low-fidelity design for an app involves creating a simple, black and white wireframe that outlines the basic layout, structure, and functionality of the app without focusing on visual design details. This low-fi design is used to get feedback on the app’s functionality and ensure that it meets user needs and business goals before moving on to higher-fidelity designs.

Before moving on to the high-fi design, I created a user priority map and organized it according to the feedback I received from the users, and I carried the low-fi drawings to high-fi by arranging the areas with low workforce but high importance for the user.

High-Fi Wireframes

High-fidelity design adds visual details and interactivity to the wireframe to create a polished representation of the final product.

Branding

Branding in UX design involves creating a consistent visual identity and messaging that reflects the product’s personality, values, and tone to establish trust and differentiate from competitors.

Wordmark Exploration

As wordmark inspiration, my main goal was to move and reflect a new neighborhood home feeling when people look at wordmark.

Building a Marketing Website

Brand Expansion

Marketing website is designed to promote the application and it is designed to give the main features of the application to the users before downloading it. You can access the marketing website prototype designed via the button below.

Key Learnings

Collaboration and Communication

  • Developing a solid understanding of mobile app development and platform-specific requirements.
  • Communicating design decisions and rationale clearly and persuasively to stakeholders.
  • Iterating and adapting the design based on feedback and data insights to ensure a user-centered and effective product.
  • I gained a deeper understanding of the significance of asking “why” in UX

Design Process

  • Conducting user research to understand user needs, behaviors, and pain points.
  • Prioritizing features based on user needs, technical feasibility, and business goals.
  • Creating and refining low-fidelity and high-fidelity prototypes to test the design and user experience.
  • Establishing a strong visual identity and brand language that aligns with the app’s purpose and target audience.
  • Overloading a product with too many functions can lead to user confusion. It is more effective to prioritize the core purpose of the product.

Next Steps For Moov

In the next steps for MOOV, I aim to highlight this product as being more environmentally friendly and to direct people, especially redirect people who live in New York, to public transportation in a fun way. My main goal for the future target is to show how much people reduce emissions between work and home by using public transport and how much they contribute to the planet through MOOV, allowing people to do and filter according to their emission rates when choosing a neighborhood.